Madrid, April 8, 2026 – BOND LABS, the global Marketing Technology and Artificial Intelligence boutique founded by Pablo Monge, announces the appointment of Alejandro Martín Peces-Barba as Partner and Chief Operating Officer (COO). With this appointment, the company strengthens its execution capacity and lays the operational foundations to tackle a phase of accelerated growth.
The appointment comes as BOND LABS marks its first three months of activity — a period in which the company has formalized projects with clients in sectors such as banking, insurance, telecommunications, and retail, obtained certification as a Salesforce Select Partner, and launched proprietary Artificial Intelligence solutions, including a Generative Engine Optimization (GEO) platform and an intelligent voice agent ecosystem.
A profile forged at the intersection of strategy and technology
Peces-Barba brings nearly a decade of experience in technology consulting applied to marketing and digital sales. He began his career at Accenture, where over more than four years he led projects in data architecture, Customer Data Platforms (CDP), advanced analytics, digital sales, and MarTech strategy for clients across banking, retail, travel, and media sectors.
In 2021, he joined JAKALA, a global consultancy specializing in digital sales, data, and artificial intelligence, where he progressed to the role of Advisory Associate Partner. During his more than four years at JAKALA, he led global client strategy, drove growth in the Advisory and Client Strategy practice, and established a strategic MarTech consulting capability across multiple markets.
A Computer Engineer and Business Administration graduate with international training at the University of Minnesota (Carlson School of Management), Peces-Barba also completed the Senior Management Program (PDD) at IESE Business School. He combines his professional work with teaching as an adjunct professor at ISDI, Afi Escuela de Finanzas, and Impact Hub Madrid, where he trains professionals and startups in digital marketing strategy and business models.
Scaling execution without losing specialization
As COO, Peces-Barba will oversee BOND LABS' operations: from structuring delivery teams and managing technical certification programs to supervising execution quality across all projects. His arrival enables the company to build an operational model capable of absorbing growth without sacrificing what sets it apart: technical depth and the business-results orientation that only a boutique can offer.
"Alejandro is exactly the kind of profile we needed to take the next step. He understands the client's business, masters the technology layer, and knows how to structure teams to deliver quality at scale. We've known each other for years, and I always knew that when the time came to build BOND LABS' operational backbone, I wanted to do it with him." — Pablo Monge, CEO and Founder of BOND LABS
A new delivery model
Peces-Barba's arrival comes at a moment of strong traction for BOND LABS. Since its launch, the company has grown its consulting team fivefold and adopted a working model in which artificial intelligence is integrated across every phase of execution, from solution design to client delivery.
"The market is asking for something very specific: consultancies that not only understand technology but know how to integrate it so that clients see impact on their bottom line. The professional services model is changing radically with artificial intelligence, and we've been applying it from day one: the entire team works with AI natively in every project and every phase of delivery. I'm here to build an operation that can scale without diluting what makes us different: the technical rigor and client-business proximity that only a boutique can offer." — Alejandro Martín Peces-Barba, COO of BOND LABS
With operational presence in Europe, the Middle East, and Asia-Pacific, BOND LABS enters this new phase with a reinforced leadership team and a service model designed to combine technical hyperspecialization with global delivery capacity.
About BOND LABS
BOND LABS is a global Marketing Technology boutique born in the age of Artificial Intelligence. It helps large organizations accelerate their growth through the implementation, evolution, and activation of MarTech ecosystems, with a focus on data, automation, and applied AI. Headquartered in Madrid with international execution capacity, the company operates with clients in Europe, the Middle East, and Asia-Pacific.
Press Contact Communications Team | BOND LABS contacto@bondlabs.es | bondlabs.es