Explore the world of marketing technology

AI doesn't just save us work. It can also remove barriers

We measure artificial intelligence in hours saved. There is a better question: what does it let someone do that they could not do before? An article by María Perea on accessibility, cognitive load and the real impact of AI.

The state of AI in business in 2025: from experimentation to the core of the business

By 2025, AI will move beyond pilot projects and become business infrastructure. OpenAI is reporting increased use in ChatGPT Enterprise and a surge in custom GPTs that transform repetitive tasks into shared assets.

What is Marketing Technology and why should it be the cornerstone of your business strategy?

Marketing Technology (MarTech) is the essential digital infrastructure that transforms marketing into a growth engine. It goes beyond software: it's the union of strategy, data, and AI to achieve business precision.