Afianza: CRM Implementation
We implemented a CRM tool integrated with the entire technological architecture of the Afianza group.
The challenge.
Afianza, a leading Spanish company specializing in professional services, experienced exponential growth reaching record sales of €50 million in 2024. However, the existing digital infrastructure was insufficient. Without a CRM system, Afianza lacked a comprehensive view of its customers.
The solution.
BOND LABS implemented a comprehensive CRM and automation solution tailored to Afianza's needs. Smart forms and a dynamic phone ring pool were integrated to capture detailed lead information. Automated journeys were developed to nurture and qualify leads.
The impact.
Afianza went from having a disconnected manual system to an automated, scalable, and measurable ecosystem.
+5M €
Pipeline
+1M €
Converted
+35%
Success rate
-75%
Time to market
Voices of the project
"Now we know exactly what each client needs. BOND LABS helped us turn technology into tangible results."
Marcos M. Escalera
CMO, Afianza
